the wild horses

The wild horses are on the loose! Unbridled and playful, they defy the laws of physics. In this project I wanted to show how ideas can be presented with a little humor.

For this I was inspired by the horse illustrations from Hermès. These illustrations can be found on her ceramic goods as well as on her textile accessories. I paid special attention to the element of the horse blanket in order to highlight it as an important design feature in the visualizations.

Another point to make the 3D illustrations rich in contrast was the implementation in various color combinations. The 3D scenes should each be at home in their own color world so that each picture can stand for itself.

I decided to use a square image format in order to place the horses in the middle, i.e. fully in focus.