Art & Medicine
For the Kunsthaus in Zurich, the agency was allowed to create the advertising material for the Art & Medicine exhibition. In order to draw attention to the exhibition, an animated version of the poster was used on ePanels and eBoards in addition to the print media. The animation can be seen on screens in various larger shopping centers as well as at Zurich Airport. Two versions of the animation are in use, one in portrait and one in landscape.
In order to be able to better assess in which form the poster should best be animated, I was allowed to design some storyboards to clearly convey the animation process. These were used to present the client's ideas and to discuss them with her.
Client: Kunsthaus Zürich
Concept & design: gestalten AG
Storyboard & creation: Spacebar